I'm starting a property management company and I'm curious to know how people have marketed themselves online.

I'd recommend speaking with local specialists in your target market to look at multiple investment options side-to-side.Lastly, some of my clients have been encouraged to stay away from HELOCs unless they expect a lump sum (inheritance, sale of other asset, bonus, etc.) to pay off the HELOC in the next year or 2. 

Note at “standard” MLS market rent to price ratio, the property tax alone is ~20%.

Quote from @Paige Gardner: Does anyone have Any HML recommendations I'm a beginner and want to get started right away but want to weigh my options  Local to your market, happy to connect to help or point you in the right direction.cheers!

Most of the ones I bought had existing tenants and almost all were paying below market rents and way below market rents.

I am not sure if I should stay local to my market.

There are very few markets that cashflow with 100% leverage.

I'll hand it to Pace Morby tho- he is an amazing marketer. 

My first duplex was a turnkey, off market property.

Core values and faith-based messaging can be powerful, but they often get co-opted as a marketing tool to build trust.To tie it all together, many of these programs introduce a group or community.