If it can rent for $2000 a month I’m assuming it’s above the $350 price point.....and that’s great, but homes in that segment of the market tend to have a lower CAP rate than other less expensive properties.

It is critical to become an expert in a niche segment, so you will recognize an exceptional deal.

The difficult part is that even with these descriptions which I think are pretty good and accurate, segmenting by zip code is still a bit flawed.  

Some have long term buy and holds in market segments that might not be hit.

It's hard to stand out.There are some owner-occupied segments with people who share motivating factors for selling their home.Seniors with Long-time Ownership: often ready to downsize or transition to assistance.Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.Both these categories have additional advantages in that they probably don’t haven’t been updated and may have deferred maintenance.

It's hard to stand out.There are some owner-occupied segments with people who share motivating factors for selling their home.Seniors with Long-time Ownership: often ready to downsize or transition to assistance.Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.Both these categories have additional advantages in that they probably don’t haven’t been updated and may have deferred maintenance.

There is an introduction segment, where anyone can stand up and introduce themselves for 20 seconds. 

@Luis Paulino Here are 2 owner-occupied segments with people who share motivating factors for selling their home:Seniors with Long-time Ownership: often ready to downsize or transition to assistance.Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.Both these categories have additional advantages in that they probably don’t haven’t been updated and may have deferred maintenance.

depends on what segment of real estate your in.rental houses for SFRs  apartments  commercial  fix and flip or ground up New construction.  

Are you continuing to mail to that list or do you think you will try new segments?