What is your current BUY formula for properties in this market?

Hey everyone, I've been working with 3D virtual tours and wanted to start a discussion on how they impact real estate marketing.

For example, if you’re investing in residential properties on the southwest side of town, eliminate property managers focused on commercial properties or other areas.Research CandidatesSearch Engines: Be cautious—Google rankings often reflect marketing, not quality.Yelp Reviews: Read reviews critically; tenants, not property owners, typically write them.

However, if your father inherits and later transfers the home, it should qualify for a step-up in basis to fair market value, reducing future tax liability.If the goal is to tap into equity, having the trust take out a HELOC may be a better option, avoiding California Prop 19 reassessment, which could raise property taxes significantly.

or get good tenant for around 1200$ on vacant unit (i reduced rent from 1350 to 1200 as not much interest in current market) and hold few more years absorbing repair costs and contractor issues, trees issues, retention wall issues, tough neighbor issues, loud music, tobacco etc. smell issues, dogs barking issues.7.

If things go sideways, you discovery greater rehab expenses, the market takes a turn for the worse, you can get in the red quickly. 

The cost is minimal and I am smoking the closest competitors in my market.

Educate yourself on how to handle marketing, screening, late rent, lease violations, etc.

I’d recommend looking for a market that’s affordable and has good rental demand—local job growth or proximity to schools can be a sign of a solid investment.

Sounds like mostly a marketing thing from what I just read.