Even if it appears your property is marketed at less than the competition, there could be something about it that makes it less desirable (busy street, near train tracks, no off street parking, run down neighbors, etc.)

Again, people don't understand it, but they think their opinion means something regardless.Second, from what I've seen, Renatus provides *COMPREHENSIVE* education tracks on particular subjects. 

Check out this link for the upcoming California November ballot --> "Justice for Renters Act" Essentially, they're trying to implement rent control state wide.

I have 4 rentals (had 5, but sold one) and there isn't much to keeping track of expenses.

Look at reviews, track record, and overall communication.

I think you are on the right track. 

Regarding single-family and modest multi-family dwellings, you're on the right track.

I am looking for a basic CRM to help me keep track of the properties that I find while driving for dollars.

And if a person needs to fast track things, there is also open options for doing that. 

We value a long term win-win relationship, well- priced, well-maintained homes to ensure solid tenants as well as respect for our finances and investment, so the PM has to be of the same mindset and ability to perform.This has been by no means passive because things come up that have to be addressed, and a lot has to be organized, optimized and tracked.