Are there independent searchers who might do it for less?

.#6 Landing Pages & Quality Score - Ads should ALWAYS talk about a topic AND send the searcher to a landing page talking about that same thing..

Just saw "Premium Searcher as low as $249.95/month".For real????

The first true yahoo search result was a real article that described how to compare rates over different periods accurately.The only downside was that the first page of "results" looked identical and were crappy ads. hopefully the searcher is savvy enough to look for the fine light grey line and somehow distinguish an ad from a result.regardless I really don't care what search engine you use.

(This is stuff the title searcher does, of course.)Then you have to have a bidding strategy.

If you've worked hard to rank your site to be seen by these motivated seller searchers or are paying for pay per click ads, they will likely see your site in the results.

"PBNs" - as marketed to investors - are multi-site networks of low quality, low content sites that provide no value to anyone (as you specifically say, the key here being to provide value to searchers).Your idea is great!

The search engines are constantly striving to deliver the best results to their searchers and although there are some shortcuts to great search results positioning, there's no substitute for good unique content.

Then like Kim says, with online marketing that's the segment that keeps growing every year. more and more people continue to look to the web for answers and solutions and those people positioning themselves in front of those web searchers w/ a high performing website (most sites aren't setup to perform at a high level at all, ask Kim what switch made it work for her) and a solid LONG-TERM traffic plan. 

I appreciate the tips from experienced MLS searchers.