I am waiting for NJ's 2nd wave and hoarding cash.Run your business like a business- and by that I mean, pretend you have investors to answer to.

for a downturn so they can put their cash to use, and they want to justify for not investing as they simultaneously feel some FOMO (like now when equities have bounced back to being scorching hot).Just take a second and pretend you are in opposite shoes, either fully vested or fully divested.

If the online marketing isn't enough, pretend to be a renter and visit some of the rentals to see how they compare to yours.

It's hand written on the bottom of the lers like my non-professional approach. 

Or pretend nothing happened yet and tell them now that we intend to terminate the lease with franchisee? 

Brandywine..lets not pretend. 

Your big box brokerages will pretend like they are ok with it, but they won't support you.

Like most GenZ/millennial-run unicorns, it's trying to monetize political expression and activism by pretending to offer a service, in the same way Facebook and Twitter monetized "free speech".

I know that sounds crazy, but let's just pretend that is how the universe works.You should instead be storing your reserves away so the banks and private lenders will feel much better about lending you money on your next deal.I hope you can see the subtlety there and how shifting from savings for fear to savings for abundance will dramatically change your business.We don't use our own money in our deals.

Also even if you are right (unlikely but let's pretend) in past recessions real estate hasn't even crashed the two aren't directly correlated outside of 2008 which was real estate specific.