You can emphasize with the situation but you HAVE to run it like a business. 

Then I always go to their web site, and it is incredible how many times the CPA's site just lists the normal laundry list of preparing personal and business taxes, or the attorney's site emphasizes irrelevant litigation support, estate planning, and such with "Real Estate" as bullet #20 on the generic list of 30 "specialty areas".4) Ask investors and local REIA not only for referrals, but also ask what they have heard of your candidate if your candidate's name does not come up. 

Brandon & Josh always emphasizes, one will get as much as one puts in.

Your best bet will be emphasizing what a strong, long-term tenant you will be.

In any event, I don't like to think that of people, just wanted to throw that in the ring to emphasize the need to talk to a lawyer on this. 

So maybe instead of marketing pieces that emphasize (with exclamation points !!!)

Maybe start with the broker and ask if you can see rented listings that are similar to your property from the last 6 to 9 months.I would emphasize that although their personal cut from the rental will be small(likely 1/4 month rent), it will hopeful build a profitable relationship involving buying/selling and much more renting :)A major red flag is if the agent pushes you to sell, unless you just get a ridiculous offer.

Most of the electric saving seems to emphasis the AC savings.The heat pump manufactures tend to emphasize the HSPF number here in Canada - where the need for air conditioning most parts is less than 6 weeks per year.    

Terri, I don’t think the strategy of emphasizing the increase in tax revenue will get any traction as Mecklenburg County has over 350,000 parcels that are surely valued in excess of several billion dollars. 

This would suggest that current income is not an issue but future appreciation is the major emphases.