BP is so large now, unfortunately, there are a lot of "professionals" advertising their services here but don't know the REI industry.So, to protect yourself in the future, I'd ensure at least a few other REIs have worked with the professional you choose to hire and have received enough value from them to refer their services.You can always ask the professional for references as well and they should have no problem providing a few if they are good at what they do.Just my 2 cents.

A platform really can not create liquidity.It's actually a pretty common feature of many of these types of funds.

Does anyone have any advice on Jewish publications, or any good source for an advertising campaign?

While you can't create limitations against their lease and legal rights they have for quiet enjoyment, things like keeping common areas free of clutter or routine maintenance items that are tenant responsibility can often be added to help keep the expectations on both parties clear.

I've been experiencing lenders tighten there underwriting, and a 1.3X DSCR has been somewhat common in my experience.

Its' not the rule but certainly common that filth grows with long term tenants.

This is incredibly common in Philadelphia's market if you don't invest in the correct neighborhoods.  

If this is becoming common in certain areas, do you think it might deter a significant percentage of potential guests?

I would say a common error that people make is underestimating the cost to fix or repair something.

First, I would recommend calling around to apartments and other PM companies in your area to find out what is common.