If looking to change the market value of property, well there you go. 

I invest in the Lubbock market as well you're investment strategy Is one that im not too familiar with.

Goal would be to acquire 20 rentals by the age of retirement, with some already starting to be paid off.I am in the same boat as you, and I focus on safe appreciation all day (small cash flow for safety and then focused on markets on that appreciate). 

For example, if you’re investing in residential properties on the southwest side of town, eliminate property managers focused on commercial properties or other areas.Research CandidatesSearch Engines: Be cautious—Google rankings often reflect marketing, not quality.Yelp Reviews: Read reviews critically; tenants, not property owners, typically write them.

Just be sure to account for the upfront costs, ongoing maintenance, and market demand to make sure the numbers work for you.Good luck with your decision, and feel free to share updates as you move forward!

Have you looked into the markets you want to be in?

I've attached an image of my proforma based on your report and using a different property in the market.

I would add that SFH airbnb market here is saturated BUT I believe there is still a robust market for larger homes for family gatherings and events.

I used to think that cold calling was the only way to get off-market deals.

Yes - and even when its out there its typically impossible to qualify (need high rate and high DSCR and typically would have to qualify as a LTR - so almost a unicorn or in a really bad market)