Callers to your yellow letters often assume you are interested in paying FULL PRICE because you "took the time to send them a letter about their house".Good marketing strategy is to TELL PEOPLE WHO YOU ARE and WHAT YOU OFFER - i.e., what problem do you solve?  

I answer (or return) 16 calls and I missed six calls (22 callers total) within two and half days.  

Most of those calls asked about owner financing, and I finally told one caller that I would only consider it with 20% down (on a $140,000 price).

I was super excited to actually get a call from someone, but I'm a little lost as to whether or not I can help this person at this moment in time.Here is the situation: The caller's father recently passed away, and his name is still the sole name on the deed.

Do not give up when (and you will get these callers) they say rudely, "why are you sending me these letters?"

You can set it up to either show your GV number on incoming calls or the callers actual number. 

I'm not sure I could've done much differently (other than alter my basic marketing strategy), I know when I run an ad that says; "owner will finance with $2,000 down", that a lot of my callers are going to be marginally, or not at all, qualified.That said, every time I've sold it has been for over FMV.

I sometimes do this for free over the phone with a caller in about 15 minutes just to market.

Right now any callers are going to be looking for something no later than May 1.

I've had similar results with virtual assistants and cold callers.