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Updated almost 10 years ago on . Most recent reply

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Ericka Williams
  • Austell, GA
0
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Starting out in Wholesaling

Ericka Williams
  • Austell, GA
Posted

hi everyone my name is Ericka.. I have a background in landscaping design and selective demolition. I have a very brief background in real estate. However I'm diving into wholesaling. My question is how do I go about building my buyers list ? 

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Dev Horn
#3 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Arlington, TX
2,225
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1,893
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Dev Horn
#3 Marketing Your Property Contributor
  • Flipper/Rehabber
  • Arlington, TX
Replied

FINDING BUYERS:

No one is answering her question, which was clearly stated:
"My question is how do I go about building my buyers list?"

There are several ways:
1) Go to local REI club meetings and meet people; get their business cards.
2) Purchase a buyers list via FindCashBuyersNow - I use that service.
3) Put out bandit signs that say "INVESTORS: 3/2/2 House for Sale at 40% Discount - Call xxx)

FINDING SELLERS:

And on the other stuff here that is about finding sellers... why spend $1+ each sending letters that say nothing more than "I want to buy your house"?  A postcard is less than 1/2 the cost so you can send out WAY more for the same $.  And "response rate" is SUPER misleading.  Yellow letters do have a higher response rate due to a LOT more tire kickers calling just to see why you sent the letter and what you are offering.  Callers to your yellow letters often assume you are interested in paying FULL PRICE because you "took the time to send them a letter about their house".

Good marketing strategy is to TELL PEOPLE WHO YOU ARE and WHAT YOU OFFER - i.e., what problem do you solve?  We (RE investors) solve the problem of "I need to sell FAST, I need CASH quickly.".  We're not just looking from someone who is "interesting in selling and curious".  A well designed direct mail piece clearly communicates YOUR IDENTITY (including a photo etc), the seller's PROBLEM (so they can identify with it) and your SOLUTION (what you have, why it's the best solution to the problem, why you are the best of ALL THE PEOPLE OFFERING THE SAME EXACT SOLUTION).

  • Dev Horn
  • Loading replies...