I suspect the people/companies who are mailing have given little thought in segmenting their data and I am no different than the person who sees a billboard on the side of a highway, meaning it's broadcast generically.Point is, you need to filter for specific triggers that motivate people to want to sell.

Ask AdWords manger to segment display data from search data-Targeting worldwide with very low bidsPeople will click and fill out your form from outside where you want to advertise like Uganda or anywhere where there's cheaper traffic.

We have a segment at our meetings for the best ad you've sent or received, our members initial the best one, are free to copy them and the winner gets a $25 Depot gift card.

Multiple LLCs require a bit more bookkeeping, but also provide segmented asset protection as @Bryan Otteson mentions, so there are many other points to consider.  

@Bill GulleyI know as a matter of factor that CU kept my note, did not sell on the secondary market....They told me they are aware of my equity $, and that I have never been late in 10 years, but they just wanted to get out of that business segment....Is it worth to try to negotiate a 5/1 ARM with the current CU as that is all the time I really need...

Again, I have a few residential deals under my belt, but now I'm looking to move to the small apartment building segment.  

I absolutely love your podcast segments and find them very helpful.Short story on myself:Currently an active duty army officer stationed at FT sill, OK.

Start with one property at a time.Use the PETIO method to segment those with merit (search term on this site for explanation).Use online and offline skip tracing methods to locate missing owners, heirs, creditors and claimants.

Those building may serve a different market segment.

I'd be interested in hearing exactly how you came about your discoveries I first learned about then in a CD program and then the first REI course I took included a segment on tax liens.