Some lenders may be based across the country but offer better terms than the local competitors.

I did see one guy I know ( courthouse steps competitor)  he bought one for 1 mil was able to get a 2 mil appraisal refi 1.5 pocketed the 500k and defaulted.. 

That "competitor" will succeed with or without you (or fail with or without you).

Or better yet when you see a rehab going on Roll up on them and ask them for their card and take their number and then let them bid on your project, I do both......Those are the two options are use because talking to people I know ,my competitors, people they use or the other way you actually see the work that the contractors are doing… The way you’re talking is like watching the news or seeing a commercial and believing everything that you hear and see… No good my friend

If your property typically shows better than your competitor and prospects want to have it the moment they walk in then you can ask top dollar.  

If I have four other competitors in my market who send DM and they all use yellow letters, I am going to be different.

The fundamentals of the area were so strong that we reset market rents and our competitors soon followed.

@Matt Sandidge you didn’t tag me but we use the following currently: Beyond Pricing which is a dynamic pricing tool; competitors are Pricelabs and Wheelhouse.

Start with this lender's direct competitors.

You can also view competitors’ blogs to gain insight on the topics they’re using and do keyword research to see what people are searching for when they go online.I recommend using “Keywords Everywhere” – a browser add-on for keyword research.