Ideally you want to make sure it's near a major highway so tenants have easy access points to their customer base, especially with the trade type tenants like plumbers, HVAC etc.   

Also, accounting/ metrics are a BIG DEAL because we have a property management company so we need more features to customize reports and look at accurate revenue data.

I do know that the more complex/custom you make it, the harder it is to maintain.   

Previously, I dedicated many years to selling custom and semi-custom residential properties for a highly respected and well-known builder in Atlanta.

We get a lot of intel and feedback from our customers across the US.

It's largely dependent on things like price competitiveness, your customer service abilities and ratings, property features, location, etc.

What are your creative ideas and best items you put in your STR that customers rave about in reviews or you think help get more bookings? 

Some of our owners still have very low rents but the average rent increase right now is $0 - $50.Improving the work order response time which is a factor of customer service.

from @Bob BeachPost: Seeking Advice on Property Management Issues for Out-of-State Real Estate Investment from @Luca GianiI found them all helpful and passed them along to our customers who in return provide us with a lot of great intel on PMs across the US. 

@Marcus Amison an LLC incorporated in Maryland can buy an investment property in Ohio.