With social media, or any other type of marketing you need to understand VRIN scores: V stands for value.

During this 30-day period, agents should be able to: set goals for themselves; set up their MLS; add their sphere/ALL of their friends, family, acquaintences to a database; begin calling/contacting everyone in their database; begin generating leads from other sources like cold calling, expireds, fsbos, social media, open houses, etc; begin tracking KPIs; create or refine online profiles; create and post social media content; attend role play sessions to work on lead generation/conversion skills & more. 

It's likely to spread throughout many of the states.

Social media is a game-changer for real estate investors for better or worse, but which platforms do you think are the most effective?

Based on the initial information provided, I agree with @Kristine Ann that there does not seem to be enough spread between the asking price and sales comp, considering the work that needs to be do. 

The important thing is making sure your spread between the cost of borrowing and your business return is high enough.

Work with spread sheets ? 

Hopefully, they will transition to owners of businesses and then eventually to investors.As a final tool for knowledge transfer, I use social media as a living archive of what we do in real estate as a family.

I’m not much for social media, so I would not have thought about that.

If the conversation is substantial, add them on social media, collect their name, email & phone number and share yours as well.