I told the guy that sentence has been on the listing since 2007 and did not encourage the traveler to try to contact him outside of the listing...it was inviting the traveler to send an inquiry.

After listening (and continuing to listen) to numerous podcasts, and watching several webinars, I decided to upgrade to PRO membership. 

@Brian Wilson - right now am looking to start out in SFRs that cash flow well. just sent you a connection invite. let's meet up if you and your buddy have some time during that week.

Also, I don't want to seem like I am piling on Joseph, but I want to make a comment on the "Top 20 law firm" thing - on numerous occasions,  I have taken a "Top 20" lawyer to school on simple securities matters.  

(see below)https://www.wsj.com/articles/invitation-homes-prices-ipo-at-20-a-share-1485901804I see a market like Dallas slowing down. 

Overgrown yard, weeds in flower beds shows a lack of caring and invites a lack of caring.  

With our large inventory of 750+ homes, we have numerous "Package" deals. 

I wanted to ask some more experienced landlords -- What can I do (as cost effectively as possible) to help make the exterior of the building look more inviting and modern without overspending?

There are numerous reasons why this should be the only option, outside of the friends/family discount.

He's the one who invited her to live there.