Hello all,I'm looking for recommendations for a reliable, reasonably priced, quality conscious painting contractor to paint an entire exterior of a sfh in western Phoenix.

Just be conscious of that risk. 

In quickly looking at this, I'd be careful that I wasn't sub-consciously massaging numbers on the front end in order to make sure I hit $100/door per month (Because I caught myself doing that numerous times when doing analysis).

If someone buys wasteful courses that's their choice, but nobody forces you to spend $40,000, you make the conscious decision to do that.

After all, are we landlords really the benevolent people you describe as "providing housing," as if we consciously prioritize the service over the profit?

-As was mentioned above, there is definitely a growing demographic of socially conscious individuals that make up the Salt Lake City population and may very well prefer the swamp cooler due to its lower impact/costs to run. 

There are a lot of subtle cues that people give off that we sub-consciously notice and respond to, and that feeling in the gut is the sub-conscious trying to get your attention.

Its great that you make a very conscious decision based on research!

That word will utter through my consciousness always.

As someone who appears to be value conscious why did you buy a new-ish car rather than a panamera whose depreciation curve had flattened out like one 4-ish years old?