You don't have to figure out web hosting, installing wordpress, building forms, picking a theme, writing initial content, initial designs, and so much more.

I plan on using wordpress and host gator.

- I was planning to use WordPress for the actual designing of the website as most websites recommend using it.

The link as promised:  https://www.biggerpockets.com/search/wordpress?

It has customizable action plans for lead campaigns, they draft content for a monthly newsletter that you can modify and send, and they include a free wordpress website (can be upgraded for IDX) that is also updated regularly with blog posts and is customizable. 

The barrier to entry on a cheap website domain that looks professionally done with WordPress is pretty reasonable, but you do not want to get sidetracked on creating something overly complicated. 

Please do not try to do this on your own or with the help of common WordPress webmaster).Image via jsonline.comRhetorical questionPeter, imagine that one of your competitors makes a site similar to yours.

Create Wordpress site.

It even looks like Lead Propeller uses wordpress.

They also integrate well with popular content management systems like WordPress through plugins.These forms then feed into a mail list that works well for lead gathering.