@Joe Bertolino is right, with a segment so small, you want to give them the best quality mail piece you can.

., Soldiers that live in the barracks and Senior NCO's/Officers); however, the DoD could identify these specific segments and solely focus on housing for a small percent of the military population.

Any advice for a new investor getting into this segment of REI?

@James WiseYes I think opportunities may still largely be open to that because so much cash is ready for acquisition and the distressed sellers are largely segmented.

Break your thought process/review down into segments:1. 

I imagine you’d have some great insights on how people use spaces and we could offer some insights from the design/construction segment if that’s of value to you.

It’s a different approach than the one we take, but I think it caters to a similar market slice as other organic/sustainably grown foods (a big segment!).

will always be in my life , 5 , 10 , 20+ years into the future because it's such an incredibly flexible segment.   

Per my above comment, my guess is that this segment of the US economy will continue to feel hurt and require additional stimulus to support both income and housing needs, leading to a very low risk in widespread foreclosures adding to available inventory.

This increases your repair budget and to keep the repairs proportionate to ARV you have to aim for a higher property price segment.