I think it's just a very smart marketing strategy, humans will do a lot more to avoid pain than to gain pleasure.

No nonsense, straight to the point and a pleasure to work with.

Interest never sleeps nor sickens nor dies; it never goes to the hospital; it works on Sundays and holidays; it never takes a vacation; it never visits nor travels; it takes no pleasure; it is never laid off work nor discharged from employment; it never works on reduced hours; it never has short crops nor droughts; it never pays taxes; it doesn’t need to buy food; or clothes; it is without the need for housing & so has no repairs, no replacements, no shingling, plumbing, painting, or whitewashing; it has neither wife, children, father, mother, nor kinfolk to watch over and care for; it has no expense of living; it has neither weddings nor births nor deaths; it has no love, no sympathy; it is as hard and soulless as a granite cliff.Once in debt, interest is your companion every minute of the day and night; you cannot shun it or slip away from it; you cannot dismiss it; it yields neither to entreaties, demands, or orders; and whenever you get in its way or cross its course or fail to meet its demands, it crushes you.Reuben J.

I gave up writing, guitar, time with friends and family, video games (laugh if you must), poker, vacations, pleasure reading, dating my future wife (we live together but date nights are far and few). 

Always a pleasure to see people who are accomplishing what you are accomplishing.

Tak, it was a pleasure meeting you sir!

I knew you would come through for us.My pleasure, great thread.

Welcome @Marlena Cooper it’s a pleasure to have you here!

Welcome @Christopher Karimi it’s a pleasure to have you here!

Welcome @Troy Woods it’s a pleasure to have you here!