Also, accounting/ metrics are a BIG DEAL because we have a property management company so we need more features to customize reports and look at accurate revenue data.

I do know that the more complex/custom you make it, the harder it is to maintain.   

Previously, I dedicated many years to selling custom and semi-custom residential properties for a highly respected and well-known builder in Atlanta.

We get a lot of intel and feedback from our customers across the US.

What are your creative ideas and best items you put in your STR that customers rave about in reviews or you think help get more bookings? 

Some of our owners still have very low rents but the average rent increase right now is $0 - $50.Improving the work order response time which is a factor of customer service.

from @Bob BeachPost: Seeking Advice on Property Management Issues for Out-of-State Real Estate Investment from @Luca GianiI found them all helpful and passed them along to our customers who in return provide us with a lot of great intel on PMs across the US. 

We get a lot of intel and feedback from our customers across the US.

I do it mostly because the veteran real estate investors here know you never find anything but human feces and decades-old porn behind water heaters, and I think it's a great private joke for all of us about how weird this business is, especially seeing how the newbies react, all offended that anyone could possibly be dishonest here in the forums about finding rubberbanded and cellophane-wrapped stacks of used twenties in a hundred-year-old defunct crapshack in Yinzerburgh, of all places.And every year, right on the button, I get a bunch of people who insist they know exactly how I should invest my found money.

It cashflows but tons and tons of issues.