Mark gets it.Yes they WILL scope you out, and if you are memorable, different, unique, anything that sets you apart, be it a fancy logo, a beautiful yomanz on the card, what ever  it is, it only helps your case.See keep this golden rule in mind when doing any kind of marketing.

Indeedee my sharply dressed friend.

Not as awesome as the first but more relevant.There you are a successful filthy rich investor making a lil day trip through the Caribbean seas on your fancy yacht when disaster struck.

Plenty of people buy homes that aren't good rentals and the building becomes a fancy anchor, I prefer not to see this happen to you. 

It can not visit a website and determine using emotions and logic and user intent to see which website is good.So it uses a mathematical scoring formula that will score certain metric and then at the end, it adds up all these metrics to assign a score to a website for a specific key phrase.Let me give you an example.Back in the day when we didn't have all the fancy technology in cars, you needed to go 20 MPH to take a bend in the road because of the limited suspension technology etc. etc.

For example if they splurged and bought a fancy car when they couldn't afford it vs. having a one-time medical emergency that wiped out their savings.

Windows & doors - nothing fancy.

Shop the best used-clothing store in Denver at Buffalo Exchange or some hipster overpriced (but cool) clothes at Fancy Tiger.

Dress properly. 

@Alexander Lang  top loaders and nothing fancy.