I get it, I see a lot of individuals such as yourself who (1) Really don't know how to structure Facebook ads and (2) DO SEO, so obviously their thoughts are bias.I ask you to do some research... real research and look at the statistics when it comes to social media and SEO marketing.You see, Facebook is disruptive marketing which means I can target people based on action which means they are QUALITY when they become a lead. 

I can’t remember the exact statistic but most people who get involved in MLMs never make any money, they just lose money.  

Conversion statistics will be highly dependent on your sales pipeline.

@Mike BallI think what gets lost many times are statistic distortions.

Here are a few of the things they look at, start with areas your interested in first then you can get statistics from Realtor.com.

Please assume the perspective of an investor looking to purchase this contract.The Deal:Purchase Price: $38,000ARV: $100,000Comp criteria: < 1 mile driving distance, 6 month time frame, 3 bedroomStill need to adjust comps - in progressEst Rehab: $20,000Spoke with local contractors regarding price / sq ft of various tasksSpoke with home depot in area for material costsBack Taxes: ~$2500Basic Info: 3 Bed, 1 Bath, 1600 sq ft, 50X80 ft lot, Built 1900Area Statistics: $78 Median Listing Home Price/Sq Ft ($78 X 1600 = $124,800)(This is taken straight from Realtor.com for East Linden Ohio)Notes:New water heater (Permit)New furnace (Permit)New windows, doors, windows (Permit)(Siding was in progress then contractor disappeared)Second plot of land included next to propertyCritical Questions: What would be a good resource to learn "Wholesale Wording"?

We did a huge statistical analysis for OnCarrot of which keywords work, and why, for REI PPC.It's available free, here:https://oncarrot.com/ppc-report/To summarize the problem, though: you're pulling keywords from thin air based on what you think people will type in when they want to sell.

I don't have any statistics to back this up, so chalk this up as anecdotal evidence only. 

If you do figure out an arbitrage strategy, you will make some temporary profits but eventually the computers will detect your wins and start front-running your trades.It helps to have an advanced degree in Math/Physics/Statistics, access to sophisticated simulation software to back-test your trading strategies, and the intestinal fortitude of a Navy Seal :)

When it comes to crime statistics and area ratings, My #1 go-to is https://www.niche.com/places-t...I really like Niche because it not only gives a general area rating, but school ratings, crime, housing, diversity, and nightlight.