Purely marketing and psychology.The best "silver dagger" is good education, but most are looking for a quick and easy buck so they won't arm themselves to get into this arena.Gurus sell perceptions, the product is a by-product of content that supports the hype and justifies the perception sold.

With all of the bad publicity about “drones,” and government restrictions on their use, we are expanding the mission of Global ResQ to focus on producing grass-fed beef on organic ranches for regional and local food banks.

This is a by product of all the oil money kickin around.Neil

All in all, I think the $20K is probably about right because you'd likely need to beef up the floor along with the roof, as long as the foundation can also hold the extra weight.Hope that helps!

Everyone who loves free online rent collection:Cozy.co is getting beefed up to be able to do Multi-family.

They're hired up to beef up our current support ecosystem and also add on more ability for us to hop on phone calls during work hours and more support for high level clients as well. 

Anyway, I'd say your beef is with: Sheila Tyson, Councilor, District 6 (Committee Chair)Steven Hoyt, Councilor, District 8Lashunda Scales, Councilor, District 1

For Example: This is a map I produced as a byproduct of database queries and software that shows specific subdivisions within Arlington.

The McDonald assistant manager predicts how much beef to order for the next week. 

The business is a by product of that.