For example, I mention that every adult must pay a $30 application fee, pass my credit/criminal background, make a combined income of 3x the rent, and whether or not the property accepts pets.

I was never involved in the business and don’t have any background in real estate to build on.

I am still exploring ways how my background in inspections could be used toward investing so would appreciate any tips on suggestions of strategies you all think I should use.

The last rental I posted, I had a woman apply and found out she had stolen someone’s identity when I was working through the background.  

I have a background in marketing and am wondering if paid google ads and paid search is required in addition to yellow letters. 

This is why I always advise my clients to have all occupants go through a background check to be considered for a lease renewal.

Applicants offer to pay a full year in advance to jump in line ahead other candidates or to distract you from looking into their background too deeply.

Instead of lowering my standards on background checks, I waited a bit longer for the right tenants just like you suggested.

I like to use data, coming from an engineering background, and I see the data and trends over history, this can be used as a guide only to help with investment decisions (it’s not a guarantee but another tool to use). 

One that helps lease creations, screening (background checks, etc), and possibly even the advertising on different platforms like compass.