Are Yellow Letters enough in 2024?

[Andrew Garrett]

Hey everyone! 

I have recently become incredibly interested in real estate and have been studying up in all my free time for the past month or so. I am currently in the process of listening to every Bigger Pockets podcast in order. 

I was wondering if yellow letters/postcards is still a viable strategy for deal prospecting in 2024. If not, what have you seen success with? I have a background in marketing and am wondering if paid google ads and paid search is required in addition to yellow letters. 

For the record, I am not trying to be a wholesaler. I am looking for an investment property, and I just figure that I will find better deals if I look for them myself as the MLS seems to be incredibly competitive in my market.