You need to make sure you are providing actual relevant value to your ideal user, and thus,  it has to be catered specifically to your business, and your audience!

Believe it or not, I’ve seen many investor ads targeting these keywords, which have NOTHING TO DO WITH SELLERS.Targeting the wrong audience can hurt you in several ways:You’ll get impressions that won’t result in clicks, which will lower your CTR (Click-Through Rate)—a key metric for Google.You might actually get a click from a curious person who just wants to check it out.

The county is the second fastest-growing in the U.S. and the fastest in North Carolina.The zoning for the project is already approved, and with our captive audience of potential tenants, I’m confident that all units will be leased upon completion.I’m seeking advice on how to best structure this debt with a private investor or investors in the short term until the property is fully rented and long-term financing is secured.

Who is your target audience... traveling nurses? 

These are not the audiences we are after.

Nowadays, the internet has made it easier to network, reach a larger audience, underwrite deals, research a market, and have access to education. 

Who is your target audience to book?

This is what I typically use for my SFR direct mail campaign to landlords. but if you are targeting multifamily more likely they will have tenants in place, so that statement is not as powerful for your audience as it is for SFR landlords, that sometimes is hard to sell a property with Tenants in placeI hope that helps a bit

They are a marketing company, and their audience is unsuspecting investors. 

Instead, focus on establishing an authority in your area and building an audience.