CRMs, social media ads, promotional products, SEO, SEM, probate marketing, and of course, ZTR (Zillow, Trulia, Realtor.com) where you can spend money like it's free and unless you're spending tens of thousands per month, you'll generally get crap for ROI

Plus if you are able to spend some time on SEO etc, you could even begin generating leads directly via your website.As far as best design / response rate, that depends on your list, and the usual advice is just do some testing and be ready to spend quite a bit on marketing persistently.  

Instead I would either do something generic like finance or business which are both solid options for obtaining a high paying civilian job, or I would learn computer programing, SEO or something similar. 

This makes targeted direct mail, cold calling, texting, SEO, SEM good strategies.

I had a few questions for improving his website's SEO and building a consistent brand across various platforms.1.

Same thing with marketing, don't listen to anyone who says you should only send direct mail, or only do SEO, or only do bandit signs, etc.

Google reviews might let you down because a lot of it is just whoever spends the most on SEO.

Things like SEO, SEM, facebook marketing etc so that you get people calling you who are distressed and looking to sell.

There's also the thought of SEO, and having home buyers in your name and domain could help slightly if you go down that rabbit hole!

SEO, online presence.