If your decision making is tied to cash flow projections you are likely ignoring the fundamentals that are more telling of the properties long term success. 

You can push lenders to cut you a check quickly. 

We dropped the price after the fed cut rates last week and got two showings pretty quickly. 

Proformas are just estimates, if it's the brokers proforma or the sellers, I'd cut that down quite a bit

My program allows them to scale when they need no cash up front to tie up the deals and dont have to make payments and dont even have to pay for insurance ..

It was worth every penny because now I’m properly organized and it significantly cut down the amount of time it took my accountant to prepare my taxes.

So we think flood insurance on this one is a wasted expense each year, and can go away when we are no longer tied to bank financing.Screening and vetting: As with every property, vetting good tenants is essential to success.

Measurement: Brand awareness is harder to quantify directly in terms of sales, but lead generation can be tied to specific sales metrics.Balancing Both in Real Estate: Integrated Approach: A combination of both is crucial.

I'm not tied to this area specifically - just most familiar with it.

What if a horse gets wire cut, or bitten by another horse, what if the veterinarian bill will be $10K what are you supposed to do?