Visibility drives click ability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

I keep thinking I'm missing something here. 

This is the real estate version of “dollar cost averaging.”So even though home prices do go up and down, they tend to go up overall.If you get in the market you are getting a piece of the pie, versus waiting and missing out.For example, you might end up selling when prices are lower, but then you are buying a new place when prices are lower too.

This question kind of misses the mark.

Besides land, infrastructure/site work, and the building construction itself, am I missing any other major category of costs?

Is this a situation where you need to BRRRR them for them to work or am I missing something?

The IRS focuses more on discrepancies, missing information, or suspicious patterns rather than the sheer volume of the return itself.It’s great that your CPA is knowledgeable and has handled IRS representation before.

If the seller or seller's agent is forthcoming with any information related to missing Certficate of Occupancy (CO), you can potentially negotiate based on the work needed to obtain property COs and permits. 

I know it may cost up, but they will be able to add the proper verbiage/guarantees/escalations/protections that you may miss, and they will market it for you as well.The you have this lease available for you to use in the future.Gino

Let me know if I missed anything.