I am much more concerned about the personal liability exposure and less about the personal guarantee.  

He needs to account for property appreciation, but overall needs to reduce property exposure.

I think if you really want to gain exposure, start with lending or title work.

Capital is tight right now given capital markets volatility and bank exposure to faulty loans, especially in the multifamily space. 

We hypothesized that more people booked from a host with a face and name rather than a company logo, which likely helped with revenue too.Well-Timed Refunds: When mistakes inevitably happened, we limited exposure to bad reviews by issuing generous refunds right before guests checked out.

If you feel like the marketing and exposure is there, then drop the price. 

Like in life, real estate investing is about exposure and experience.

Again, very limited experience with this, but the one time I was sued, the attorney tried to connect social media posts on a personal account to bring personal exposure for a property that was held in an LLC.

These strategies allow individuals to invest in real estate with minimal down payment, gain exposure to the industry, and build capital.Good luck!

I have professional exposure to commercial real estate investment but have not done any deals personally.