Before you start running any ads, make sure to set up Google Analytics on your website so you can track what's working, set a set daily budget that you can afford and then make sure you use the following Google settings: Exact match on your search terms, target your specific Geographic area ex. the city/cities you're targeting, manual bidding, and break up your search terms in specific groupings like a specific city and write ads specific to those ad groups.By doing PPC right away you'll know what terms get your target customer to take the action you want, plus you'll be able to get traffic to your website right away.There are lots of other things to get traffic to your website, like SEO, Facebook PPC ads and specific social media strategies but PPC is a very good place to start.I hope this helps.

The reason I ask is I wish to know what I can use to give myself better analytics to understand detrimental/beneficial decisions for the business as a whole. 

You can page down without triggering the pay wallThen memorize the address of the property (if you have superb mouse skills you can try to copy paste, but it sometimes triggers the link and you're screwed)Then go back to your Google browser and leave the SITE:LOOPNET.COM and the new address details

JUST make sure the numbers are right, the reno is superb and everything meets code.

I was an investment analyst for two years for the Blackstone Group so I have the analytical side down pretty well.

Mostly right now I feel like I need to take some action but I tend to get stuck in analytic/learning hell. 

The Navy has been a superb neighbor, but it hasn’t been enough of an economic wellspring to overcome the other losses.

Hi new to BP and actually forums in general, but being signed up for a few days i would just like to say this site has a great community and it excites me that people go out of their way just to help newbies out, it's truly superb!

@Skyler Taylor Glad to see you've expanded beyond your traditional  analytics to come up with different ways to assess property values.  

I had to work on it. and I'm analytical.