Price your home $50 - $100 cheaper than all the competition, and you'll attract lookers.

I would rip apart our competition if I found out they had a $30/mon fee.

but it's really, really tough right now as there is limited inventory, tremendous competition for deals, money is expensive, and good contractors are booked up.the equity in your home is an example of very expensive money. 

From an outside viewer, I would be nervous to work with either one of you, since you are fast to go public with any grievance and the realtor has poor communication skills and has no problem blaming external circumstances for lack of a simple courtesy call.

And the reality is  with most of CA being uber competitive as long as there is no collusion at the auction most of these homes would bid up to 70% or so everything being equal..

Therefore your main competitive advantage is price.

The meaningful relationships are earned by being a trusted advisor  who provides accurate information even if it means your client will be less competitive on that particular opportunity compared to the buyer who arrives at their purchase number based on bad advice. 

There is usually a close overlap that gives you a competitive advantage of knowledge or boots on the ground instead of nothing.

That being said, I think there might be an opportunity for this program to be expanded as the the politicians seem to finally be understanding that they need to do something to fix the lack of supply of new construction homes and I'm thinking this program may end up being a part of their solution.I've tried finding some real meat/details on the program but all I can seem to find is the broad strokes at a really high level. 

Mistakes that I have seen made generally always come from a lack of due diligence and understanding.