It would act as an additional deterrent for those of whom are sticker shocked by increased rent and wouldn't dare to acquire that increase. 

I have I have to agree fully with Russell, when I first went out to get my license I expected it to be expensive but there was definitely have sense of sticker shock at how much everything cost.

Should I go inside the house and tape yellow CRIME SCENE EVIDENCE DO NOT MOVE stickers all over hahaha?

Real estate doesn't have a sticker price, so you can't necessarily say for sure that it's a 20% discount.

Your partner might want to start keeping a close eye on things, maybe pick up at least an investment property or two, before the sticker prices go even higher. 

@Brandon Heath- SD prices give me sticker shock, too.  

It is too funny, they believe that someone will have a sticker in the forehead "dummy" and send them the money...

Another note is the listing price is like the sticker price of a vehicle at a car dealership.

It was sticker shock for sure..

@Shawn Ackerman  this is a State Program aimed at minimum rental safety and weatherization standards, if it is not in the program, and is non owner occupied and not a second home, it must comply within a year, if its not in the program you will pay a $55 fee for a "stip" at closing, you will need to get the property compliant, I.E. hand rails, 2 pains of glass on all windows, ability for heat source to maintain 65 degrees, ect then you need to hire a DILHR inspector to certify the property is compliant and get the paperwork in with the "Green Sticker" once the property is done it is good for life regardless if it falls into disrepair. also if its on the database, dont let the title company charge you for a stip, show them its in the program, it will save you the $55.