If I decide to go that route, it will allow me to fully grasp what I have ahead of me.

Make sure you have a good grasp on historical HOAs and assessments.

Outside of ARV's and basic area details....what are some other important factors, data, numbers, demographics etc - I should have a good grasp on when considering an area to target?  

To really grasp what we do you need to be there day in and day out and learn all of the various phases of a project. 

. $15.00 per closetLight fixtures – glass cleaned and bulbs replaced $15.00 per fixture /$1.00 per bulbCeiling fan, blades- clean top & bottom, motor housing dust free $30.00 -$50.00Vacuum – per room (carpet is shampooed by management after move out at no charge) $15.00Carpet- burns, stains, soil as per estimate / replacementBaseboards – dust, wipe off, vacuum per room $15.00 per roomA/C vent cover – vacuum, dust $15.00Windows – Glass, tracks, clean and dust free $20.00 per windowTo remove window pane, slide pane to center of track- grasp each side, gently lift up and pull forward to remove, clean, replace in correct order.Window- Glass replacement $35.00 per windowScreens replacement- $25.00 per window -$40.00 per patio door $25.00- $40.00Mini-blinds replacement $20.00 per windowPatio door – Glass, clean both sides, track vacuumed, wiped clean $35.00Patio blind replacement $50.00 per windowOutdoor patio globe- clean $15.00Sweep off patio and railings $15.00Bathroom exhausts fan/vent cover, clean, dust free $15.00Bathtub, clean tub and tile surround $25.00 – $60.00Bath sink, vanity/countertop, clean $20.00Bath – medicine cabinet, clean inside, mirrors, light guard $20.00 minBathroom floor & wall tile – wash, clean tile $20.00 minTowel bar replacement $18.00 minToilet tissue spindle replacement $5.00Toilet – clean inside bowl and outside $20.00 minToilet seat replacement $20.00Kitchen cabinets – wipe off grease; remove shelf paper, empty out $20.00 minKitchen-sink, countertop, wipe off, clean garbage disposal ring $20.00 minDishwasher – clean, remove any food particles from inside $20.00 minVent hood – wipe off grease, clean filter, clean light guard, top/underside $20.00 minStove/ Oven- wipe off exterior, clean under drip pans, clean oven/racks $25.00 min to $125.00Drip pans – clean (replacement cost is $7.50 each) $30.00 maxBroiler pan replacement $20.00Refrigerator/ Freezer-wash off exterior, top, seals, inside, crispers $20.00 min to $75.00Walls / Woodwork – remove nails, screws $15.00 minWallpaper boarders-removal per room $50.00 minNicotine – stained walls/ woodwork that require cleaning (see below explanation) $25.00 per hour min.The cost to prep the unit for painting requires the walls and woodwork to be washed clean from the smoke odor/ and nicotine stained damage.GaragesGarages should be swept clean and all debris removed.Floors should be clean and free of oil and fluids. $25.00 minABANDONED PROPERTY REMOVAL DISPOSAL CHARGESKitchen table $20.00, Kitchen chairs $10.00 each, Upholstered chairs $20.00 each, Sofa/ Couch $35.00- $50.00, Hide abed $45.00, Mattress $20.00, Box Spring $20.00, Dressers $40.00,shelves, entertainment centers, bookcases, end tables, coffee tables, $15.00 - $50.00 each.Computers, Monitors $15.00 each, Televisions & Stereo Equipment $25.00 - $50.00 per item.

But pretty much, you can get a grasp as to what you should charge just from listings on airbnb.  

Is anyone familiar with any reputable firms in the area or have a grasp of cost/sq ft for this type of project? 

Again, you need to follow along here...I claimed earlier in this thread that I was *against* this health care bill...yet, you can't quite seem to grasp that...you're convinced I'm in favor of it for some reason...

From that, we feel like we have a good grasp on the basic concepts, but I know that there is a lot of learning that happens through taking action.Looking forward to engaging with and learning from all of you!

After a while, you will get a better grasp of how to listen, what to listen for, and how to talk to the needs that people have.As you are marketing, and making offers, then start adding your team members.