I would rip apart our competition if I found out they had a $30/mon fee.

Price your home $50 - $100 cheaper than all the competition, and you'll attract lookers.

but it's really, really tough right now as there is limited inventory, tremendous competition for deals, money is expensive, and good contractors are booked up.the equity in your home is an example of very expensive money. 

It is EXTREMELY competitive and the margins are very thin, so the more expense you can mitigate the better.

There is usually a close overlap that gives you a competitive advantage of knowledge or boots on the ground instead of nothing.

Still competitive due to lack of inventory but the return potential is much better.

Therefore your main competitive advantage is price.

And the reality is  with most of CA being uber competitive as long as there is no collusion at the auction most of these homes would bid up to 70% or so everything being equal..

The meaningful relationships are earned by being a trusted advisor  who provides accurate information even if it means your client will be less competitive on that particular opportunity compared to the buyer who arrives at their purchase number based on bad advice. 

Is there any service that does all the heavy lifting of skip tracing LLCs instead of hiring VAs to do it?