Whereas with an STR, even with clear english detailing any issues up front, is often booked on a whim with an overload of information digested in a short period of time.

You could post the job description being as detailed as possible.

We here don't know the details of the damage.

It seemed like there was no real effort or attention to detail.

This will be based on the personal details of your business.

This is the exact same approach we are taking - information has gone out a few times in our newsletters over the last year and a half, with more details available upon request, along with FYIs to clients at year end or other regular meetings. 

First, the $316K w/study seems a little light, and I would interested to see some more details on what they included in their 5,7,15 year asset classes.

Running a detailed cost analysis for both options will help clarify which aligns better with your goals.

A few more details would be helpful.

Would be nice if about us pages on these sites, were a little more detailed with photos of who is behind the company.