As you expect with any product on the free market, when supply weakens and you have strengthening demand, prices rise.

It's more cost effect for them, but they're also investing a lot into developing that product line vs the desktop application.

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They also put themselves in a poverty mode by buying expensive, high end products instead of waiting till they build their RE success.

Large REIT investors- All companies once they get so big, their product is usually not the product you see. 

Can’t find much product in these hot Southeast markets easily, and they stay rented out.  

Any new(ish) fintech product not widely known?

Pick the right debt product for every deal.What would you add to this list?

You should be able to finance this thing at 85% with a conventional investment product which just about any mortgage broker can do.

Then I would look to a hard money loan to finish the project before you try to stabilize with a 30y product.