By you saying you only identified about 2 other properties advertising as STR's, I would say it is a community of a lot of full time residents and possibly some long term rentals. 

Every state has different project sizes that the target.

Prior to this, I'd advertise my house in the local paper.

It really just comes down to how good your team is and I would recommend starting out my identifying a few target markets.

If they can they will advertise that normally as it will attract potentially more buyers.

You are better off when you are new to target what you really want to work with (old people with equity, preforeclosure, divorce, probate, visually rundown).

When someone advertises an occupied MFH around around market rents I assume $5k-8K per door.

Property is still being advertised for lease.

When advertising the unit in the event they leave, be very clear to state the no smoking policy.No need to message them stating they are partaking in activities that are perfectly legal and not in violation of the current lease.

I would like to promote or advertise on the BiggerPockets forums.