This includes understanding his budget, if he's a boater, prefers the beach, golfer, large/small condos.

I'm not a fan of the handyman my property manager uses, and the last contractor I used went over budget and had the place sitting off the market for nearly two months.

I feel the real advantage of prefab is eliminating weather delays and bringing all construction components under one roof, literally, to ensure that deadlines and turnover dates are met, budget numbers are hit, and change orders are eliminated. 

I would love to know the cost per lead, the monthly budget and the number of leads/month, and how many of those leads actually result in contracts.My reason for knowing all this is to evaluate FB ads against PPC:)

Finding capital to bring in new homes and renovate the SFH (current condition is worse than we originally budgeted for).  

You may very well always be driving for dollars for years.On the other hand, if you do something like PPC or facebook ads, you WILL find a deal if you have enough budget set.If you simply do not have the budget to do PPC or FB ads, you will be better off getting a job, save up 2 to 3 months of salary and then try "real" marketing.

Total in for this scenario would be roughly 1.2-1.3mm if the rehab budget is light.You now have to have the 10-30% post close liquidity which could be as much as 735k in this example.As you can see there is a lot to this and not just the down payment which I believe you are under estimating unless you do some non-traditional things as some have suggested.

Hey @Cynthia Portillo I was a social media marketing agent for a while and to be honest its ALOT of trial and error you split test ads for different reasons see the working ones and increase the budget on those while you kill the others and then rinse and repeat.

I have given more thought to my strategy and I think I am going to see where my monthly revenue is at the end of FY 2019 and project my marketing budget for 2020.

In my experience, I've seen most lenders lend out 100% of rehab.They will typically hold the rehab budget in escrow and will want to see work completed before releasing funds.