If you are at all like most landlords, you dislike rent raises for fear of vacancies.
To have the desired effect, raising rents requires a policy as carefully outlined as your rent collection policy, one calculated to minimize tenant dissatisfaction and resentment. Rent raises under this policy should occasion neither a mass revolt nor a mass exodus of your tenants because they should come to understand that your rent raises are fair and, therefore, acceptable.
This policy should involve six elements - careful preparation, proper timing, extended lead time, reasonable increments, amicable notices, and personal contact.
Careful preparation for rent raises consists of much more than merely preparing the notices to change terms of tenancy. Prepare by keeping up with your bookkeeping every month so you know how much your expenses are and how high you need to raise the rents in order to operate profitably.
The best time to deliver the rent increase notice is right after tenants have paid their rent, when the have put rent out of their minds for another month and it's no longer a matter of immediate concern.
Normally any changes in terms of tenancy, including rent increases, require a lead time equal to the rental period. This isn't enough lead time for rent increase notices. I recommend doubling the lead time for rent increase notices. Here's why.
Upon receiving a thirty-day notice that their rent is going up, some tenants have a knee-jerk reaction and immediately give notice that they're going to move. They know that they're supposed to give you 30 days notice, and they feel that they have to register a quick protest to your notice. Your notice is a threat to them, and they feel certain that they can find a better place to live for less. Even when the discover that they can't, they may feel to proud to cancel their intention to move.
Your tenants will appreciate a 60 day notice. They will feel far less threatened when you give them time to consider their alternatives.
You should know what rents are reasonable for your rentals and you will also then know how much the raise should be. because your final figure will usually be the result of numerous compromises you may want to select and increment which is psychologically more acceptable to your tenants. The more acceptable numbers are those which are not multiples of 5. $12, for example, is better than $10, and $18 is better than $15. Such figures lead tenants to believe that their increases have been carefully calculated to match actual increases in operation expenses rather than to include still more arbitrary profit for the owner, round up, of course, to the nearest $5.
You are taking a calculated risk of creating vacancies with any rent increase you give, but that risk increases somewhat if the rent increase exceeds the consumer price index. If you have timidly lagged behind the marketplace and you now have to raise your rents much higher, you may want to do so even knowing full well that some tenants are going to vacate. Wish them well, and then don't get yourself into the same bind again. Raise your rents on an annual basis from then on.
You should announce your raises officially in writing using honest, sympathetic notices. The notice should soften the blow with some reasons for the raise and an expression of your personal concern about the possible hardships the increase might cause.
Use of a cold impersonal legal notice like the Notice of Change in Terms of Tenancy if you wantm but add to it your own personal message. Mention the tenant by first name in a handwritten aside and apologize for the increase, saying that you are trying to maintain the tenant's dwelling as best you can, but it is impossible to do so unless you raise rents.
Or you might want to prepare your own complete notice using personal wording like this - As you know, we are living in inflationary times, and even though I do my best to keep costs down, there's no way I can reduce the expenses of this building back to what they were a year ago. I have absorbed these increases as long as I could, but now I am forced to increase you rent by $___, or ___% from $____ per month to $____ per month, effective ____, 20__.
You may deliver a rent increase in person or by mail, but personal delivery is preferable because it provides an opportunity to discuss the reasons the the increase with your tenants on a personal level.
http://www.amazon.com/Landlording-Handymanual-Scrupulous-Landladies-Themselves/dp/0932956300