All Forum Posts by: Beka Shea

Super excited for this.  Looking forward to getting an inside look at what is happening in the market and how other Rehabbers and wholesalers are adapting to this intense market!!

@Or Levy asked for an update on my properties and I thought I'd post it here for anyone else who is looking.  It's been about 3 years and I'm happy with my Pottstown properties (even the "Just because you CAN buy a house for $5000 doesn't mean you SHOULD buy a house for $5000" one that I ended up putting $50k in work into).

It took us about 18 months to get them stabilized - deal with all the repairs that popped up during initial renting and whatnot. I picked up 4 more properties along the way for a total of 6. I was able to BRRR them, and so I got some cash out (maybe 10k). In the past 12 months, they have a NET cashflow of about $150/door (I'm shocked how accurate my prediction was before). Additionally, Pottstown has experienced some great appreciation in the past few years. Hope this helps!

I love everything about this!  A fellow project management nerd raising the bar and blazing the path.  I've met a few rehabbers who can knock out projects super fast and I've always wanted to be a fly on the wall and see how it's done.  (Because once I see it done I know I can do it too ;)  Pretty psyched to have the opportunity to do it!

I've been a part of the 7 Figure Flipping real estate mastermind for almost 4 years, and I've been to every FHL.  When it first started, I think it may have been the only not-boring work conference I've been to. (Mechanical engineer here, so I've been to a lot of ASHRAE and SWE events!)  

I got so much out of it - and honestly it was only a fraction of the content that was there in 2019.  Since then I've been to many other conferences, and I still think this is my favorite in terms of content / lack of upsell.  (You know the conferences where there is some fancy product to buy after every speaker? (**cough**10X**cough**)) 

Also - disclaimer! (Pretty sure I need that) I love this group so much that I came aboard recently to "officially" run the accountability groups.  (I had been running them for 2 years anyway because seeing people achieve things they thought impossible inspires me to do the same.)

And let me tell you, I freaking LOVE the group, and I am a massive believer in what FHL has to offer.  It opens up your brain to the POTENTIAL of YOUR investing journey in ways you can't even imagine. (What you do with that knowledge is your own choice :))

I'd love to see every BP person come, although that might break the event coordination teams' brains - at worst you'll get to spend a few days in sunny Florida relaxing in a lazy river at a top notch resort. At best it'll completely change the trajectory of your life.

#youhavebeenwarned #doitdoitnow #thereiszerochanceyouwillregretthisdecision

So my first paid real estate training was Ron LeGrand - including the pretty house system.  Before the seminar they sent you all the courses on CD/mp3, and I devoured them.  The content was awesome!  I didn't love the event - it was a huge upsell - felt like only 50% content (don't get me wrong, I don't mind some upsell if the value is there.  But not HALF THE TIME WE"RE THERE!)  Sorry, side rant. :)  I'd recommend his stuff for the content though!

This is an AWESOME book, if a little bit high level :)  Super recommend.  I just finished Building a Storybrand (which was great), but the book I recommend to pretty much everyone is Tribe of Mentors.  Someone gave it to me for Christmas 2 years ago and I've read it 3 times.  It's a collection of essays from a bunch of kickass people about how they are crushing it.  So I feel like this would be a good follow up to the Gary V book from the original post :)

@Account Closed we do marketing management and analytics for large wholesalers - typically people spending $20k+ each month across a variety of channels (direct mail, PPC, SEO, cold calling, guerilla marketing like door knocking campaigns, bandit signs, door hangers, etc). Usually they're having a mailhouse handle the production of their direct mail, and then setting up follow up prospecting campaigns. At the end of the month we dig into the responses to figure out both marketing and sales ROI so they can turn the dials and trim the fat. (And usually just handling the marketing implementation so they can focus on training and managing their sales people, because that is where the real money is made.) A lot of people when they start with us have no idea if their marketing is successful (and to me, a healthy company should be making around $3 for every $1 spent on marketing over a 6 month span.)

@Jerryll Noorden I've heard from a lot of PPC experts - even ones who provide services - that doing it in-house is best.  But I think for all the reasons that Jack mentioned, that seems overwhelming to someone like me who isn't an expert in that arena.  I have a hard time counseling people to consider rolling it out in-house when I'm still learning what that entails.  I've started listening to https://paidsearchpodcast.com/ which someone else recommended here on BP, and I'm learning via Youtube, but it seems like... a lot. :)  And then I think about directing them to a freelancer on Fiverr or something who will consult for them instead of to a company that specializes, but I'm not sure that would yield better results than a company.

Yea, I'm talking specifically about Google since that's where the big bucks seem to be spent.  I'm trying to decide if doing PPC at this point is just FOMO.  You feel like you *should* do it, because everyone is doing it.  I haven't dug into how many of the responses are other advertisers.  That's a really interesting point.  And to you point of clicking multiple times - I've definitely thought about that.  If someone just has a grudge against you, they can really hurt you.

I also go back to the thinking that as a wholesaler, the number one thing you have to overcome with your marketing is the fact that your clients will always initially think you are a scam.  I just don't think that paid Google advertising really does much to build trust.

Thanks for weighing in @Account Closed!

So we do marketing consulting services for other investors and I've been noticing that a majority of our clients outsource their PPC work and are seeing pretty terrible returns over the past 12 months.  But it wasn't always this way!  If you look back at end of 2017 and even some 2018 data, it was really performing.  And then we have another client whose PPC is just absolutely crushing it.  I'm wondering if that's because it's managed in house, or if there is some new trick to making PPC more effective.  Would love to hear what's going on for other investors!

Just my 2 cents - and I'm not a lawyer, so you know, disclaimer - but if you don't own a property, yet you have an equitable stake in it (i.e. a signed contract) AND you have written permission to list it on the MLS from the vested owner (seller), you can do that. We are wholesalers and have it written into our contract that we may list it on the MLS, that our goal is to make a profit, and we have a very upfront convo with the seller. I'm a licensed realtor in PA, I confirmed this with the PAR legal hotline and made sure I ran it by my broker. :)