@John Horner Sorry I did not explain myself well enough let me expand.
I was relating the .75-1% to deals.
I would like to think that I would be converting 10% or better from prospects to leads then 1 in 10 (or better) turns to a deal and that lead me to speculate .75-1% success rate.
Success rate to me is converting prospect to singed contract.
I am trying set marketing goals that make sense to my budget. I don't want to spend 90% of my budget on marketing when a speculated return on investment is nearing break even.
Generally I like to be very conservative with my numbers and wanted to make sure that I was in the ball park with these figures as a rookie wholeseller.
Admittedly I only have a 500 dollar budget to get me rolling. I already have 1000 biz cards and my prospect list from listsource is roughly $300. That just leaves me with $200 to do mailers (which I plan on hand writing because I have more time than money). Then mailing them out in batches of 500 per week to help spread cost over time, and to make sure I don't get swamped with more calls than I can handle. My plan is that each prospect will get a min of 6 touches over 6 months before I scrub them from list (or they call back,sell, ect).
With this in mind I am trying to forcast my cost per prospect vs forcast of deals to help set my benchmarks and know how large my budget needs to be to make an educated guess on return on investment per dollar spent.
Hope that makes sense.
I am big on tracking numbers and I know these numbers will change on scale and as I gain personal experiences, I'm just trying to get an idea of what the cost of success is from a Marketing stand point.