@Joe Splitrock
"The reason why most landlords don't respond to landlord reference phone calls are: "
1. There is no incentive for landlord to tell you anything.
Correct. Only the larger landlords or companies respond, because they know they may be asking me for a reference in the future. The mom and pop landlords are the problem and they won't be any more likely to use your service.
Small landlords have incentive to respond to landlord reference requests because they get to check the database for free every time they submit a reference about their past tenant.
2. They don't know what they can or can't say legally so it's easier to just not say anything.
Most people would rather give a reference over the phone because it is protected. California is a two party consent state, so you can say whatever you want on the phone and at best it becomes here say in court. Submitting something in writing to your website gets published for anyone to see.
If you know that everything that you're asked to answer on a landlord reference is legal, why would you care that it's available for other landlords to see?
3. They can't legally provide your with a reference without you first sending them signed applicant's consent form.
Correct. Every landlord I deal with has consent as part of the application process. Are you saying your website provides information without applicant consent?
When someone calls you and asks you a "few questions" about your past tenant, how can you verify that that landlord has a signed consent form without verifying a copy of it? When a landlord requests a landlord reference from a past landlord, they attach a copy of their applicant's signed consent form. An email is sent to the landlord with the signed consent form, landlord simply follows the link on their email and fills out the landlord reference after verifying their identity. This is much easier and more reliable then faxing. Our system send email reminders every day for 7 days, so you're most likely going to get the references back much more then cold calling landlords or faxing them.