@Emily Anderson Oh, dear mother, lol! Whoever, or whatever, conducted this "analysis" has clearly never owned or been to Okaloosa Island! Yikes :-)! I own, manage and sell there, so yes, I am partial. But I'm also looking to buy there more. There is a reason. Do some homework, but here are a few points to consider:
1) Most beachfront properties, the nice, higher end rentals on the beach side, DO NOT USE AIRBNB!!! So if this analysis is based on selecting properties based on how many Airbnb reviews they had, well that kinda figures. As a very personal example, I own a condo a Azure (one of the nicer beachfront condos). My unit grosses $115K in rent (clean of any other fees or cleaning fees). Of all the numerous reservations I have every year there, only two or three are through Airbnb. Airbnb is geared to the lower end properties on Okaloosa Island. I also own a townhouse across the street, which mostly books on Airbnb and a small unit at El Matador on the very west end of Okaloosa Island, also mostly rents on Airbnb. In other words, it seems to me that the data in this study is skewed and incomplete.
2) Okaloosa Island is a "tale of two cities": the south beach side of expensive condos and the up and coming north side, where only a small portion allows short term rentals. The analysis mentions the area around Breakers West. LOL. That complex is different from the ones around it. The area around it is the fastest growing in potential revenue per sq ft. That said, it is COMPLETELY different from the beachfront condo area in both guest characteristics and overall potential.
3) My personal opinion (based on years of on the ground experience in the area as a living breathing owner and manager) - 2b/2b have the lowest per sq ft income potential. 3b+ units do better as do STUDIOS!!!
4) Also a personal opinion, but based on experience: with the exception of a small area on the north side of Okaloosa Island around Bluefish, Bream and Commadores Landing, AirDNA or any other Airbnb-centered data metrics are garbage. Even if they are able to capture VRBO data as well, none of these capture OTO data. Keep in mind that a number of the larger, more expensive units on Okaloosa Island are managed by large vacation rental companies like Vacasa, Southern, etc OR by more sophisticated owner-managers who have their own direct websites. Contrary to popular belief, some of the management companies do bring large rental numbers. The end result may not be very profitable for the owner, because the management company takes a large comp cut, but for analysis purposes the gross rental numbers they produce are significant, and they are NOT captured by AirDNA or other similar services. Even PriceLabs specifically indicates that they are not able to capture data from direct bookings from vacation rental company websites.
5) There are a lot of "pundits" currently proliferating various analyses based on a small window of data fluctuation: those who got into the business in 2020 and are now drawing various conclusions based on a very short time span. If someone is looking at Okaloosa Island (or any other area) with the goal of finding of investment options where they can make instantaneous cashflow or overnight appreciation .... well they are a dreamer or an idiot (sorry for the language, lol). The analysis above is short-sighted. Whether this is a good area to invest or not, should be based on more than that. Any analysis into Okaloosa Island should look into the current infrastructural developments in the works in Fort Walton Beach - a lot coming up - that will have both positive and negative repercussions. It should also look into demographic shift expectations and demand projections. The analysis only looks at past numbers (incomplete and skewed, in my opinion).
If I sound harsh, it's not because I'm advocating one way or the other. It's because I believe there is more to market analysis than having a machine pull out some numbers out of its *ss and produce a conclusion :-). Anyone interested in Okaloosa Island investing should study it deeper and broader. Same for any other area.
I feel so much better now that I have this off my chest, lol.
Good luck :-)