@Scott Smith, Let's do this by an example. Let's call it My Holding LLC. This LLC owns all the rentals. It currently manages the rentals as well. Let's assume that each Holding LLC only owns 5 properties. So as the portfolio grows, I will form new LLC calling My Holding 2 LLC, then My Holding 3 LLC, etc, so that's the direction in the future. The names of the LLC are to keep things simple. I'm not discussing series LLC here.
Short term rental business typically is a riskier than long term rental. Therefore, I want to form a new LLC called My Vacation Rental LLC. This LLC will not own any property, only manage them.
The cons are it's one more LLC to maintain. And when guest sue for any reasons, they will sue both management LLC and owner (my holding LLC). So I don't know if this gives me the protection that I think it does.
The Pros: branding. And as I am adding more rentals, I can have 1 company to manage them regardless which entity owns the properties.
Can you see anything that I miss?