All Forum Posts by: Tyana Carpenter

@Melanie Hartmann I definitely agree with getting direct and talking with sellers. The days of just shooting out mail and hoping for the best, with no real plan, are gone. Even with cold calling, we need to be strategic. You can waste a lot of time and effort if you aren't calling sellers during peak hours (like lunch), your phone numbers are bad, or your team isn't properly training. Cold calling is very rewarding and I think has the highest ROI, but it takes work. The upside is that a lot of investors won't set aside several hours of their day to cold call, so it allows investors with smaller budgets or are just starting out to have a competitive advantage.

Additionally, tracking your metrics is huge. I'm unsure why the guys on the podcasts you listen to don't mention their numbers. It's not like their KPIs are proprietary information or anything. I truly think other investors use cold calling as a supplement to their direct mail and other marketing methods. If they get a deal out of cold calling, that's a win for them, but I don't think they focus on scaling it efficiently. Very few are actually depending on skip tracing and cold calling as their primary market method, like myself. Thanks for your input!