@Sean Dolan
Thanks again. I finally got around to re-reading this thread and reading about remarketing. That stuff is pretty insidious! I certainly would never have thought of any of it. I wish I was smarter--this would be a lot easier!
I have more questions if you have time. I sure do appreciate it. I wish I had some way of thanking you more. If I knew anyone with 15k to spend on marketing, I would send them your way.
First, simple content or not simple?
I am in touch with someone from Investor Carrot that is offering to help me. One thing I mentioned to him was that I deleted several pages from their template, and also simplified the landing page significantly. He got back to me saying they like to pack the site full of info because it helps make the user feel like it has more to offer than other sites. But then I look at webuyuglyhousesfast.com and I see the exact opposite. They don't even have more than ONE page. And that page is simple. And I know they are obscenely successful. That one page looks very effective to me.
Second question: You said that PPC is better than SEO. I don't understand why that is. Once your SEO is strong, shouldn't it be acting almost for free? You continue doing blog posts, and twitter posts and whatever. But that is cheap and easy. The machine is working for you, is it not? Where as with PPC, you will always be paying a lot for every click indefinitely. And if your content is not optimized, then your content score is low, and your PPC clicks cost even more. Am I misunderstanding this? It's true that the ads appear on the top of the list--does that make all the difference? I for one scroll past ads--they turn me off because they didn't earn their spot in my results. Their content could be garbage and I don't even bother. I am probably in the minority though?
Moving right along; I am worried about hiring someone to help me because the results are not measurable. If it takes 6 months for someone's efforts to come to fruition...how am I supposed to justify paying this person for 6 months with no proof that it is working? I mean, that sounds crazy. I understand that it could take 6 months...I am not denying that. But how am I supposed to be throwing money at this thing that is not even working yet and may never work? What if 8 months pass? 12 months? I need some way of knowing this PPC manager is doing a good job. They could literally be taking my money and doing nothing for all I know. Even if I asked them to explain their efforts to me, they could easily trick me into thinking they're doing a lot more work than they are. What am I to do about this?
And lastly, what can I expect to pay an effective PPC manager? My current plan will be to build SEO quality of my site on my own, at my own pathetic pace, while paying someone else to do PPC in the meantime.
Thanks a lot man. It feels like a bottomless pit of information. I read, and read, and read, and I just end up with more questions. I don't know what to do any more than I did a month ago, or 10 articles ago.