All Forum Posts by: Treasure Soe

 I have a bunch, but depends on what market you're willing to get into and what price point too. 

Cold calling can be effective but so much depends on the caller, your sales angle, your list, etc… especially the list. You can have the best caller with the best pattern interrupt who is highly skilled but if they are calling a list that has been beaten to death by every call center and all the other investors out there, it won’t matter. So your list is crucial. If you can get the list easily, so can everyone else.

I don’t know about virtual driving for dollars so I can’t really speak to that other than to say that if the service you use is easily available to everyone else, I would imagine any leads are worked over and tone deaf to your efforts. 

I actually love Facebook ads for REI. They work great, can be one of the most cost effective lead-gen methods out there when done right. Typically when I see failed Facebook ad accounts it's due to improper implementation rather than the platform itself. When done right, Facebook can go neck and neck with any other lead-gen method out there.

If you have the ability or the budget, building out a proper SEO strategy should be a top priority.

Google PPC is highly effective but the truth is most investors without a hefty advertising budget can’t or shouldn’t spend their dollars there.

What are you doing right now to generate leads?

 I would not recommend facebook ads, they are expensive and have very low efficiency. 

Highest ROI will always be from prospecting. Driving for dollars sounds great but takes a lot of time and hits. Cold calling lets you talk to people same day. I run a call center for Real Estate.

Have not tried cold calling, as I don't like it when a salesy person calls me. Have run Facebook ads (not very good ROI for me, but do get friend requests from unknown men and women who think I'm attractive and stupid), and often drive for dollars...as in, at least once a week I take a different way to where I'm going. 3 times in 6 years I drove by a FSBO (for sale by owner) sign and it resulted in a successful transaction. Just as many times, it didn't result in a good outcome.

Driving for dollars is something I do coincidentally as I go about my daily work/life. What has brought the most ROI is simply talking to people (people I know, and also strangers), and helping. I volunteer with the local Habitat for Humanity, Humane Society, and aim to help where I can. When coming from contribution, people sense your sincerity...and the world often rewards you by bringing you leads. Tell people what you're looking for, be honest and helpful to others, and over time you'll find deals.

"Time on task over time"....there's no "easy" button.  Best to you!