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All Forum Posts by: Max Emory

Max Emory has started 51 posts and replied 332 times.

Post: Cash flow is a myth? Property does not cash flow till its paid off?

Max Emory
Posted
  • Accountant
  • 100% Remote
  • Posts 348
  • Votes 165
Quote from @Henry Lazerow:

@Max Emory what you’re saying is absurd, you most definitely can cash flow on leveraged real estate. I have a 4 unit that has a mortgage and consistently nets me 25-35k after everything each year including reserves. I have tons of clients with 3/4 units that also hit similar returns consistently after the first year or two.

 @Henry Lazerow, thanks for your perspective. I apologize if my post offended you.

I have leveraged rentals that cash flow as well. I'm not saying it's impossible or they don't exist. I'm only saying they're not as prevalent as the ones that do not cash flow.

Post: Cash flow is a myth? Property does not cash flow till its paid off?

Max Emory
Posted
  • Accountant
  • 100% Remote
  • Posts 348
  • Votes 165
Quote from @Joe Villeneuve:

It's not as rare as you think. Most people that have a hard time finding PCF are looking in local areas, because it's local...or more or less local. Also because they focus on one strategy. Micro-markets are like checkerboards across larger markets. Every geographic market is made up of smaller micro-markets, based on size. Some of those micro-markets work, and some don't.

It also comes down to the strategy you use.  Not all strategies work in every micro-market.  The more strategies  you know, the more micro-markets open up.

 Very well said, @Joe Villeneuve. Thanks for the perspective!

Post: Cash flow is a myth? Property does not cash flow till its paid off?

Max Emory
Posted
  • Accountant
  • 100% Remote
  • Posts 348
  • Votes 165
Quote from @Joe Villeneuve:
Quote from @Max Emory:

@Mary Jay, the $800-$1k sounds like phantom cash flow or spreadsheet cash flow that gets eaten up by repairs/maintenance, turnover, vacancy, CapEx, etc.

I've owned rentals (with leverage) since 2019 and our REI bookkeeping firm has serve tons of landlords. From all of that data, it's abundantly clear to me that any rental that has debt doesn't really cash flow. It may cash flow for a year or 2 but once things start breaking or something goes south with a tenant or it sits vacant for a few months, all of that previous "cash flow" is wiped out.

The business model is a high CapEx / low cash flow business model relative to the value of the assets.

Rentals are a great long-term wealth-building vehicle (appreciation, loan pay down, tax benefits, etc).

Don’t rely on them to pay for your groceries.

Sounds like you have a lot of experience in negative CF, and not in positive CF.  Your experience means you haven't found PCF, not that it doesn't exist.

 Hey @Joe Villeneuve, I'm not saying it doesn't exist. There's exceptions to everything. I'm just saying it's rare. It's not as much of a thing as most REI education companies make it to be.

Post: Cash flow is a myth? Property does not cash flow till its paid off?

Max Emory
Posted
  • Accountant
  • 100% Remote
  • Posts 348
  • Votes 165

@Mary Jay, the $800-$1k sounds like phantom cash flow or spreadsheet cash flow that gets eaten up by repairs/maintenance, turnover, vacancy, CapEx, etc.

I've owned rentals (with leverage) since 2019 and our REI bookkeeping firm has serve tons of landlords. From all of that data, it's abundantly clear to me that any rental that has debt doesn't really cash flow. It may cash flow for a year or 2 but once things start breaking or something goes south with a tenant or it sits vacant for a few months, all of that previous "cash flow" is wiped out.

The business model is a high CapEx / low cash flow business model relative to the value of the assets.

Rentals are a great long-term wealth-building vehicle (appreciation, loan pay down, tax benefits, etc).

Don’t rely on them to pay for your groceries.

Post: What Paperwork Should I Be Keeping Record Of?

Max Emory
Posted
  • Accountant
  • 100% Remote
  • Posts 348
  • Votes 165

@Charles Evans, definitely keep all paperwork associated with your tenant (lease, receipts, etc).

For expenses that are not split per unit but are for the entire structure (utilities if not separately metered, mortgage interest, etc), keep a record of those payments so your tax pro can deduct a percentage of them for the unit you're renting.

Post: Best Accounting Software

Max Emory
Posted
  • Accountant
  • 100% Remote
  • Posts 348
  • Votes 165

Hey @Kevin Brown, we use QuickBooks Online exclusively for all of our REI Clients. I use it for my personal portfolio as well. We've found it has superior reporting features, integration features, and is overall more efficient to work within than other REI-specific software.

The downside is QBO is not set up for REI so you'll need to do that or work with an expert to ensure it is set up for your business appropriately. That's the key component that is usually missing when I hear other entrepreneurs/investors say they don't like QBO.

Something else to keep in mind is your entity structure and how your entities file tax returns. As a general rule, each entity that files a separate tax return (partnership, s-corp, c-corp, etc) will need its own QBO subscription. If entities are disregarded, you can keep up with more than 1 in a single QBO account using the location/business feature to keep track of them separately. This will save you on subscription costs.

QBO is a monthly subscription but most accounting software are.

If you want to discuss any of this further, I'm happy to answer questions and help walk you through it.

Best of luck!

Post: What bank account should I use for my rental property?

Max Emory
Posted
  • Accountant
  • 100% Remote
  • Posts 348
  • Votes 165

Hey Alec, agree with @Jake Baker. Relay bank is good. You won't open a "business" account unless your property is held within an entity.

Post: Seeking Real Estate Bookkeeper

Max Emory
Posted
  • Accountant
  • 100% Remote
  • Posts 348
  • Votes 165

Hey @Michael Thyssen, our firm specializes in serving REIs. I'm happy to collaborate with you to see exactly what you need.

I also have a large network of REI-savvy bookkeepers I can refer you to.

Let me know if you're interested in either of those options.

Here to help!

Post: Organaizing finances- baselane vs Rentastic vs avail vs rentredi?

Max Emory
Posted
  • Accountant
  • 100% Remote
  • Posts 348
  • Votes 165
Quote from @Justin R.:
Quote from @Max Emory:

Hey @Heidi Kenefick, for your master accounting software I recommend QuickBooks Online. But, you'll need to get with an REI-savvy bookkeeper/firm to help you set it up since it's not an REI-specific software. We've found it's more capable than others when it comes to integrations, reporting capabilities, and efficiencies.

The software you've mentioned will be better for the PM activities (property-specific transactions) than keeping up with your financials as a whole. Having a "master" accounting software allows you to blend all property-specific info with general business info to see your full financial picture. This is how our bookkeeping Clients operate and it works.

I've heard good things about Rentredi and Rentastic for PM. I haven't heard of Baselane.

I'm happy to help if you have any other questions or want to discuss any of this further.


 Hello Max. Ive been using QBO for about 6 years for my properties (I have professional PM so I don't need the management software.) The Rentastic (and other RE focused systems) do seem way more simple, and user friendly than QBO. Im trained enough myself at this point in QBO, but my bookeeper still does the more complex entries (Loans, capital balances, reconciliation, etc) I just do the data entries for expenses. 

The cost is really expensive for QBO. I spend $90 a month for one LLC, and $50 for another. That's $1680 per year for QBO, plus my Bookeeper at another $500 a month to log monthly statements, break down loan payments, and reconcile. Thats $7700 a year NOT including my accountant/Tax prep.

I do feel QBO kinda traps you into the system (Like Apple products, haha) becuase it is the "Go-To" for Bookeepers and Accountants.  I feel that if I did switch to another software platform like Rentastic, I would have to get a new team, or expect them to learn a new system.

What's your thoughts? Thanks for any help.

 Hey @Justin R., it's a pain to transition software no matter what you're coming from or going to. I do agree that QBO is expensive. They've increased the price several times in the last few years. 

And, yes, your bookkeeper will have to learn the new software if they aren't familiar with it. Or, you can find a bookkeeper who is already familiar with the software.

Post: Looking to begin my journey into REI

Max Emory
Posted
  • Accountant
  • 100% Remote
  • Posts 348
  • Votes 165

@Sebastien Tinsley, it seems like you're doing all the right things. Consider working for a seasoned REI in your area who is doing what you're interested in within REI to learn the ropes. You can jump ahead years doing this and break out on your own once you're ready. I've seen others do this and now they're ahead of most other people who started when they did.